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IoT Technology in Theme Parks Improves Efficiency and Enhances the Guest Experience

Created on May 19, 2015

Theme parks present exciting opportunities for innovative Internet of Things (IoT) implementations. There are countless applications for IoT technology in theme parks. We address a few below. By strategically placing beacons and sensors throughout the property, customer data can be transmitted and recorded via IoT technology. Thus, theme park management can make calculated decisions that can enhance the customer experience such as improving amenities or creating better traffic flow. An IoT platform, which would include an intuitive IoT device management system and CMS, can also provide the ability to schedule and deliver relevant content to patrons as well as receive valuable data from them.

Here we highlight a few examples of IoT applications in theme parks.

(Security) IoT Helps Parents Monitor and Quickly Find Lost Children in Theme Parks

IoT technology can easily help parents locate lost children within a theme park. With the help of a beacon-enabled wristband on the child and a smartphone app, parents can monitor and locate missing kids via their mobile phone. Sensors throughout the park would determine the location of the child, securely sending the location in real time to the app on the parent’s smartphone. The IoT wristband concept has been implemented and tested with much success at Disneyworld in Orlando, Florida. Disney’s MagicBands are a customizable wristband that function as a passport for just about everything in the park. The bands can serve as a digital entrance ticket for guests or even store credit card information to facilitate transactions.

In this case, IoT wristbands are, in essence, a wearable that utilizes cutting edge technology while providing some “Peace of Mind” for parents.

(Customer Service) IoT technology in Theme Parks Helps Identify Areas of Improvement

Theme park managers can utilize IoT applications to attain predictive analytics on park activities and traffic. Customers can opt in to transmit data, which can be collected for internal analysis. A Big Data solution would enable park managers to sift through the gathered data. Key insights can identify opportunities for improved efficiency.

An IoT implementation combined with guest-generated data can help park management uncover areas for improvement, such as previously unknown obstacles to the flow of guests. Data collected from IoT devices can provide a foot traffic map for managers to analyze speed patterns and identify bottlenecks. This information can aid with crowd control as well.

(Proximity Marketing) IoT Provides Relevant, Real-Time Information to Theme Park Guests

Theme parks can provide a more engaging experience for guests by providing information, tips and promotions based on the time of day and location of the guest. Beacons throughout the park signal guests’ phones prompting location-specific and time-specific notifications. Park managers can set up a collection of notifications that are triggered by guests entering or exiting the signal-range of a beacon, such that guests get timely, relevant messages via the park’s mobile app.

Managers can create a whole new experience for guests with virtual tours, holiday-specific promotions and much more. Apps can have built-in attraction wait times with real-time data pulled from the guests themselves.

These are just a few examples of how IoT technology can be used in a theme park setting. IoT can enhance the guest experience as well as uncover opportunities for improved efficiencies.

NetObjex provides completely customizable beacon hardware. The NetObjex IoT PaaS offering is universal and works with any beacon on the market. It is fully scalable to implementations of any size. The platform comes with an intuitive Point & Click IoT CMS, Big Data-ready NetObjex Analytics and more.

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